John Mouratis • February 14, 2023
Why authenticity is key in Gen Z video marketing.
Authenticity is a key component of successful video marketing campaigns targeted at Gen Z. This demographic has grown up in a digital age, and as a result, they have become more discerning about the content they consume. To connect with this audience, it is crucial to create content that is not only visually appealing but also genuine and relatable.
John Mouratis • Tue Feb 14 2023
Why chasing viral videos is not the one.
Relying on viral videos is not a sustainable strategy. Instead learn some alternative tactics for a successful video marketing approach.
John Mouratis • Mon Feb 13 2023
5 tips to pick the perfect video partner
Creative agencies are popping up all the time. In the meantime, video is offering rapid growth opportunities. This is a guide to help you not waste time and find the perfect video partner.
John Mouratis • Wed Feb 01 2023
How to increase revenue with videos.
Use video to increase revenue! Demo video for features, customer testimonial for trust, explainer video for complex topics, social media video ads for attention, webinars for education, interactive videos for personalization, and video email marketing for engagement.
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