Our Story

A passionate bunch searching for innovative brands bold enough to push the norms and lead with our creative madness.

Storyflow’s Story

Innovate or die.\n \n Our passion is to think outside the box. \n\n That’s why at Storyflow we work solely with brands that try to push their industry forward. \n\n If you build the next big thing in your sector, don’t spoil it with boring marketing.

Innovation

Consistency is key. \n\n In a world where everyone prompts you to post as much as you can, we take a step back and observe. \n\n Truth is users still put first what they always did: Quality. \n\n We have certain standards for it that we’re not willing to sacrifice. \n\n The cheapest option might be okay, but it’s not here.

Quality

Quality visuals are not enough. \n\n  Dive deeper and find what makes you truly unique. \n\n There is a story behind it. \n\n A story that is being shaped by your product, team and audience. \n\n Our mission is to help you share it.

Storytelling

About Us

Authenticity is a key component of successful video marketing campaigns targeted at Gen Z. This demographic has grown up in a digital age, and as a result, they have become more discerning about the content they consume. To connect with this audience, it is crucial to create content that is not only visually appealing but also genuine and relatable.

One of the most important reasons why authenticity is crucial for Gen Z is that they value transparency and honesty. They are used to seeing through overly polished content and are more likely to trust brands that are transparent about their values, products, and practices. This is why Gen Z is more likely to engage with content that feels honest and authentic.

To create authentic video marketing campaigns, brands should focus on showcasing their unique personalities and values. This can involve highlighting the people and stories behind their brand, as well as showing the process and behind-the-scenes footage. By doing so, brands can create a sense of authenticity that resonates with Gen Z.

Another way to create authentic video marketing campaigns is to involve real people in the content. User-generated content (UGC) is an excellent way to do this. By featuring real customers or brand advocates, brands can create a sense of community and relatability. Gen Z is more likely to engage with content that feels like it was created by people like them, rather than by a faceless corporation.

Finally, it is important to be inclusive in video marketing campaigns. Gen Z is a diverse group, and they value diversity and representation. Brands that make an effort to feature people from different backgrounds and identities in their videos are more likely to connect with this demographic.

In conclusion, authenticity is essential for successful video marketing campaigns targeted at Gen Z. By creating content that is honest, transparent, and relatable, brands can build trust and establish a strong connection with this audience. By showcasing their unique personalities and values, involving real people, and being inclusive, brands can create authentic video marketing campaigns that resonate with Gen Z.

Why authenticity is key in Gen Z video marketing.

In the era of social media and short-form content, it's easy to become obsessed with creating a viral video that will generate millions of views, likes, and shares. 

However, the reality is that chasing a viral video is not a sustainable or effective strategy for building a successful brand or business.

Here are some reasons why chasing a viral video is not going to help you, and what you can do instead to create more sustainable success.

Viral videos are unpredictable: The very nature of a viral video is that it spreads quickly and unpredictably. While this can be exciting and generate a lot of buzz, it also means that there's no guarantee that your video will go viral. In fact, many viral videos happen by chance, and trying to replicate their success can be a fruitless effort.

Viral videos don't always lead to long-term success: Even if you do manage to create a viral video, there's no guarantee that it will translate into long-term success for your brand or business. Viral videos are often one-off events that generate a lot of attention in the moment, but don't necessarily lead to sustained growth or profitability. In fact, many viral videos can actually have a negative impact on a brand if they're not aligned with the brand's values or messaging.

Viral videos can be damaging to your brand: The pressure to create a viral video can also lead to brands taking risks or pushing boundaries in ways that can damage their reputation. A viral video that's controversial or offensive can create a backlash that's difficult to recover from. Moreover, chasing a viral video can distract from the more important task of building a strong, consistent brand that resonates with your target audience.

So, what should you do instead of chasing a viral video? Here are some tips for creating a more sustainable and effective video marketing strategy:

Focus on quality over quantity: Rather than trying to churn out as much content as possible in the hopes of creating a viral hit, focus on creating high-quality content that aligns with your brand's values and messaging. This will help you build a loyal audience that trusts and values your brand.

Create content that resonates with your target audience: Rather than trying to appeal to everyone, focus on creating content that resonates with your specific target audience. This will help you build a dedicated following of people who are more likely to become customers or advocates for your brand.

Be consistent: Building a strong, consistent brand is often more effective than trying to go viral with a single piece of content. By creating a consistent video marketing strategy, you can build brand recognition, establish trust with your audience, and create more sustained growth over time.

Measure success in more than just views: While views and engagement are important metrics for measuring the success of your video content, they're not the only metrics that matter. Be sure to also measure metrics such as lead generation, sales, and customer retention to get a more comprehensive picture of how your video content is impacting your business.

In conclusion, while the allure of a viral video can be tempting, chasing a viral hit is not a sustainable or effective strategy for building a successful brand or business. Instead, focus on creating high-quality, targeted content that aligns with your brand's values and messaging. By doing so, you'll be more likely to create a loyal audience of customers and advocates who will support your brand over the long term.

Relying on viral videos is not a sustainable strategy. Instead learn some alternative tactics for a successful video marketing approach.

Why chasing viral videos is not the one.

You finally decide to create videos for your beloved brand and hope they will help you skyrocket in sales and fans.

You find a production company that promises you results and that it will help you achieve them.

After that, chaos. You feel lost. You don’t get updates during the whole process, and you might not talk because you trust their previous work results. In the end, you get delivered a file with a video that is not what you thought it would be. Does that sound familiar?

This is Storyflow’s Blog ‘We build together’, the place where we share with our readers our knowledge from previous and current experiences. We do that because we believe our success is linked with your success, and we feel awesome when we see any brand with similar values to ours grow.

I’m John Mouratis, the founder of Storyflow, and on this blog, I will share with you 5 things that you should know about before choosing a Video Production Company to work with.

Your brand is similar to others but different.

When we create a video for your brand is a simple but not easy process. We have to first understand you and your goals. To learn your values and what is your image. We have to ask specific questions that will let us find any pain points in your systems and of your clients. Then we are in the best position to help you solve them.

As you will find out the combination of the answers to all these questions makes you the unique business you are. We, as a collaborator on your journey, have to treat you like that. That’s why we believe that we should never create the exact same video for 2 different brands.

You will come across many video production companies/videographers who will try to sell you a video before listening to your needs, and learning who you’re. They might deliver you a good video, but not good enough.

Your marketing budget, and the one which will be allocated to video content, is not limitless. We have to invest extra time to understand what’re the very best projects we can create for you within your budget. So, please pay attention to the information that we try to gather before the creation of your video. It shows how much someone cares about your brand, and how tailored the final product will be to your needs.

On the other hand, you don’t want an entirely new video from what you have already seen. You hire a company to do that for you because you like their job and what you have watched from them. It’s our responsibility to deliver you a product that is of the same high standards, and not get you fully surprised (in a bad way) on the delivery day. Of course, there is always an exception if the whole process has been discussed and agreed otherwise beforehand.

We create systems during the process to ensure that our videos cover the high standards we’re shooting for and our clients are getting an experience that shows how much we care about them.

They get a video based on their major needs, a video that helps them achieve business growth the most.

2. Video Content’s core goal is not astrophysics.

Let me explain this one. Video production is a complicated process that requires multiple phases, and a lot of creative and technical thought on it. Of course, that’s not simple.

Despite that, the goal of the video should be 

At Storyflow, for example, we’re providing human connection. Does that sound strange to you? Something that is unfamiliar? Exactly, no!

That’s what you experience every day in your life, with family, friends, and business networking.

People who work in video production usually tend to like to make their job seem more complicated than it is. I think that comes mainly from the fact that they used to consider us hobbyists until a few decades ago, and in some countries, people from the industry still fight those beliefs.

But we are not. We are professionals that provide a product that can be considered one of your best investments if produced properly. It’s not uncommon for videos to produce 20-30x of their investment.

Since we are professionals though, that means we should be able to explain our process in a way that makes sense to people who have no idea how video production works. Because it is not astrophysics. It doesn’t require previous knowledge of other subjects to understand it.

The core value of video content is storytelling. And we learn about that from a very young age, even when our parents used to tell us stories before going to bed.

Don’t get me wrong, there are many aspects of video production that are very technical and require years of time and effort to even understand, and decades to master them. But you don’t pay for that. You pay for the final result, the story that the video will tell, and the business results will bring you.

So please, if you ever feel during the video production process with any professional you have hired that you don’t understand the purpose of something raises your concerns.

Ask and professionals should be able to explain their stuff around the storytelling part. If you start listening to them explaining stuff in very technical terms, unless you asked about them out of interest, consider this as a red flag.

3. A video with no strategy will receive likes but not leads.

Imagine your company as an organization that handles many different sports teams. Each department of your company represents a different team. The players of the team are actual people, they can be clients, people who work in the department, or potential leads. Your marketing department is that team full of young people, and potential customers, who are ready to get nurtured and jump into your next team, the one where clients and fans are playing. Your marketing team is responsible for training those people, getting them excited about your culture, and teaching them what is like to be part of your bigger teams, and what it’s like to be a client or a supporter.

Now the marketing team has different coaches, who in our case are actual tools, and who play a vital role in the training of your potential customers. Video is a very important coach, but it is not the only one. Without the help of the other coaches, your people will never get fully prepared, will never get excited, and won’t want to make the effort to play for your bigger team.

In a few words, you need a marketing plan to complement the final video and get actual results out of it. I have seen in past people many times posting a video on their social media or on their website at a random moment without any other preparation and waiting for it to make miracles. I think all of us know that acting based on the hope for miracles is the path to failure.

The difference between an average production company and the go-to ones is that they will put the extra effort to ensure that the product they deliver you will return your investment in multiples.

That can mean offering you some marketing tips if you’re a small business and have no marketing department or being in touch with your marketing department constantly.

At Storyflow for example, we offer a 10-step marketing plan after the delivery of our video. That way we can help our clients to build the foundations for the success of the project we created for them.

4. Paying a high price for technical requirements

Video production includes 3 different phases: pre-production, production, and post-production. Each phase requires many different departments to contribute in order to achieve the desired final result. That means many people. Creative people, technicians, and people who’re both (usually most fall within that category).

From our point of view, we can clearly see the effort, time, and costs that video production requires to produce an amazing video.

You buy and pay, for the final video and the value it will bring to your business. Sure, having video content is not cheap and your investment will be a considerable amount in the end. It is not fair from our side though to reason that price is based on the cost of the gear and the number of people who worked on it.

If we’re doing our job well we don’t need to. Because the value we will provide is going to be much bigger than the actual investment, in a way which you won’t even think twice.

As I said above, we ask specific questions on our discovery call to learn more about your business. That enables us to speak in your language and reason in your world how video content will bring you value.

Sure, if you're interested in learning how video production works we’re more than happy to share all the info with you. But if you want to use all that time focusing on your business, we take care of everything after making clear why the investment is the price we proposed.

We all have been there after buying a product or a service before. Someone promised us extraordinary results, and because they touched emotional points of ours we convinced ourselves to believe them. And the promise remained…. a promise. After that, we felt so frustrated with ourselves that we fell for that. It sucks, you know it.

The most important thing in our lives though is to learn from our mistakes and NOT make them again.

If something sounds too good to be true, it probably isn’t. So please, be careful with people and companies out there who promise you the stars without reasoning why you can even get your feet above the ground first.

We care about you and we care about us. Because once the damage has been done, it’s really difficult for everyone to undo it. Stereotypes can be created about a whole industry. You’ll always be able to find brands out there that offer honest and valuable help.

On the other hand, it will never be all about numbers. Video is all about stories and stories convey emotion. Try to find video production companies that will provide both in a good balance, and you’ll feel like you found water in the desert.

It is possible, and you shouldn’t compromise for anything less.

I hope the above tips were helpful for you and that they might save you from a bad collaboration in the future.

At Storyflow, we’re always happy to hear your stories and identify how video content can currently improve your business.

Please send me any feedback and share your opinion with us.

We believe that progress comes through conversation and we always try our best to find the solution to problems.

Creative agencies are popping up all the time. In the meantime, video is offering rapid growth opportunities. This is a guide to help you not waste time and find the perfect video partner.

5 tips to pick the perfect video partner

In today's digital age, video has become an essential part of any successful marketing strategy. Not only is it a powerful tool for building brand awareness, but it can also significantly increase revenue for businesses. In this blog, we will explore the ways in which you can leverage video to boost your revenue.

Product demos and tutorials are an effective way to showcase the benefits of your product or service. By providing valuable information to your audience, you can establish trust and credibility, which in turn can lead to more sales. For example, if you are selling a software product, creating a demo video that highlights the features and benefits of the software can help to drive more sales.

Customer testimonials are a powerful way to build trust and credibility with potential customers. By showcasing the real-life experiences of satisfied customers, you can demonstrate the value of your product or service. Video testimonials are particularly effective as they allow potential customers to see and hear the enthusiasm and satisfaction of your existing customers.

Explainer videos are an excellent way to educate your audience on complex topics in a simple and engaging way. By breaking down complex concepts into easy-to-understand visuals, you can help your audience to better understand the benefits of your product or service. This, in turn, can lead to increased sales as your audience becomes more informed about the value you offer.

Social media platforms such as Facebook, Instagram, and LinkedIn have become essential channels for reaching potential customers. Video ads on these platforms are particularly effective as they can grab the attention of your audience and deliver your message in a concise and engaging way. By creating short, visually stunning video ads, you can attract new customers and increase revenue.

Webinars and live events are excellent ways to engage with your audience and provide valuable information. By hosting a webinar or live event, you can showcase your expertise and demonstrate the value of your product or service. You can also use these events to promote your product or service and drive sales.

Interactive videos are a new and exciting way to engage with your audience. By allowing your audience to interact with the content of the video, you can provide a more personalized experience that can drive more sales. For example, you could create a video that allows viewers to choose their own adventure or a quiz that helps them to determine which of your products is right for them.

Email marketing is a powerful tool for reaching your audience, but it can be difficult to stand out in a crowded inbox. Video email marketing is an excellent way to grab the attention of your audience and deliver your message in a more engaging way. By including a short video in your email, you can increase the open and click-through rates of your emails, which in turn can lead to more sales.

In conclusion, a video is a powerful tool that can significantly increase revenue for businesses. By leveraging the different types of videos discussed in this blog, you can engage with your audience, demonstrate the value of your product or service, and drive more sales. So, start incorporating video into your marketing strategy today and watch your revenue grow!

Use video to increase revenue! Demo video for features, customer testimonial for trust, explainer video for complex topics, social media video ads for attention, webinars for education, interactive videos for personalization, and video email marketing for engagement.

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